Sunshine – an ethnographic portrait of the emerging Chinese ad industry

While in Shanghai to film a commercial, Nichol turns his handy 5DMarkII upon his friend and longtime producer John Benet, and what results is a remarkable work, one that tells two stories with equal aplomb—an ethnographic snapshot of the young, developing Chinese ad industry, but also the confessions of a jaded, cynical American ad man.                      – Jason Sondhi

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